Donna Maria is an entrepreneur mentor, the founder and CEO of the Indie Business Network, and the host of the Indie Business Podcast and the Indie Business Retreat. She has been recognized as one of the most trusted voices for Makers and Creative Entrepreneurs. Her coaching and consulting enterprise trains thousands of new and evolving entrepreneurs every day.

Commentary And Analysis: The FTC's New Blogger And Social Media Advertiser Guides

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…