Commentary And Analysis: The FTC's New Blogger And Social Media Advertiser Guides

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…

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Vault Episode #167: Mike Michalowicz [Podcast]

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The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 167 featuring my interview with Mike Michalowicz, the author of “The Toilet Paper Entrepreneur: The Tell It Like It Is to Cleaning Up in Business, Even If You’re at the End of…

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The Most Useful Blogging Tip In The World

I wrote my first official blog post on September 29, 2005. If you’ve been reading my blog for a while, you know that it has undergone many changes over years. I first used Movable Type. Then, with the help of Tasra Dawson, I switched to Typepad. Later, I switched to WordPress. When things didn’t work…

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Vault Episode #166: Tom McKenney [Podcast]

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The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 166 featuring my interview with Tom McKenney, author of “Play the Game To Win.” Tom’s life journey is marked by his efforts to escape the rule of a very authoritarian mother. He…

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