Social media is icing, not cake

Donna Maria cautions that, as good as Twitter is as a marketing tool, it’s no substitute for an innovative, attention grabbing strategy that markets a fabulous product.

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Vault Episode #150: Heather Lutze [Podcast]

The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 150 featuring my interview with Heather Lutze, the renowned author of “The Findability Formula: The Easy Non-Technical Approach to Search Engine Marketing.” She’s a nationally recognized speaker and expert in SEO marketing.…

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