Blog Action Day: No Child Left Inside

Yesterday, Mike Collins, a local talk show host, interviewed a representative of No Child Left Inside, a division of the Connecticut Department of Environmental Protection. No Child Left Behind is devoted to ensuring that no child is deprived of the blessing of enjoying the great outdoors. I was not able to listen to the interview,…

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How To Bore Yourself To Profitability

A 1983 television commercial depicts “Fred, the Dunkin Donuts Guy,” who arose at 3:30AM daily, and headed to his Dunkin Donuts franchise to make donuts. As he rose from bed, he mumbled, “Time to make the donuts.” He also moaned, “I bet the guys who make super market donuts are still in bed.” I was reminded…

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Bramble Berry Launches First Indie Bath & Body iPhone Application

I am delighted to announce that IBN member and longtime sponsor of my work Anne-Marie Faiola, CEO of Bramble Berry, Inc., has launched the first iPhone application focused on the independent bath and body care products industry. I think it may even be the first iPhone app in the cosmetics industry, period. I am excited to…

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3 Brand Building Tips For Artists And Crafters

Yesterday, I delivered a branding presentation to the artists, crafters and independent business owners at the Arts & Sciences Council of Charlotte, NC. Branding is such a huge topic, and while it was impossible to treat it thoroughly in the hour I had today, I managed to cover a lot of ground, and the students…

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Commentary And Analysis: The FTC's New Blogger And Social Media Advertiser Guides

On Monday, the Federal Trade Commission (FTC) issued Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF). The Guides were issued pursuant to the FTCs authority, as granted by Congress in Section 5 of the FTC Act, 15 U.S.C. 45, to protect consumers from deceptive trade practices with regard to endorsements and testimonials…

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The Most Useful Blogging Tip In The World

I wrote my first official blog post on September 29, 2005. If you’ve been reading my blog for a while, you know that it has undergone many changes over years. I first used Movable Type. Then, with the help of Tasra Dawson, I switched to Typepad. Later, I switched to WordPress. When things didn’t work…

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