Four Easy Ways to Improve Your About Page

On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your "About Page" is an opportunity to woo your prospects and draw them into what you and your brand stand for. It's a chance to replace the tired old "our products are great" spiel with a vibrant lifestyle message that draws people in from the … [Read more...]

April 2019 Master Class: New Cosmetics Legislation

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and fun. Cosmetics Legislation Update Several … [Read more...]

Top 3 Newsletter Publishing Secrets

If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I'm talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If you do not consistently publish a newsletter, you must be ignoring the advice of … [Read more...]

How to Personalize Your Personal Brand

This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When you speak for your brand, you speak a language that is impossible to duplicate, … [Read more...]

The One Thing You Must Do Before Starting Your Business

If you're just starting a business, you have a lot to consider: what to sell and how to sell it, whether to use a Facebook group, what to blog about, how to use social media, etc. Those things are important, but one thing is even more important, and you may have overlooked it entirely. I'm going to tell you what it is, but first, I'll share why it's so easy to overlook. Seeing the trees, … [Read more...]

What I Learned at the Tennessee Soap + Candle Conference

I had a great time in Nashville last weekend, attending and speaking at the Tennessee Soap and Candle Conference. I thought I'd share a bit about what I learned while I was there. THE FORMAT The conference was a one-day event, which was nice. It was a mixture of business speakers and maker demonstrations, which are always fun. The Radisson Nashville Airport is very clean and … [Read more...]

March 2019 Master Class: How to Sell When You Don’t Know How to Sell

One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help you make your business more profitable and fun. Brand Identity Strategies for … [Read more...]

Apply to be a Guest on Indie Business Podcast

Do you have a story to share? Of course you do, and we want to help you share it with the world, on Indie Business Podcast, hosted by Donna Maria, the founder and CEO of the Indie Business Network! As you may know, Indie Business Podcast, which features inspiring stories of Makers from across the nation. The purpose of Indie Business Podcast is to inspire you with a behind-the-scenes look at … [Read more...]

Congratulations Instagram Pod Giveaway Winner!

We are excited to announce the winner of IBN's March Instagram Pod Giveaway. Our theme was Your Perfect Bath Retreat. It was fun! The IBN members who participated loved it, but no one is happier than our winner, a mama, nature lover and adventure seeker, who will soon have a bath filled with amazing products from American Makers across the country. The products featured, not surprisingly, … [Read more...]

Indie Business Podcast is on Spotify!

I am thrilled to share that Indie Business Podcast is now available on Spotify for your listening pleasure. To subscribe now, just open the Spotify app on your phone, search INDIE BUSINESS PODCAST, and click subscribe. In addition to Spotify, you can listen to Indie Business Podcast on your favorite podcast app. Here's a list of apps, so you can easily decide which one is best for … [Read more...]