There’s nothing more soothing than the fresh scent of a burning candle. If you’re anything like us, you are getting bored of the traditional candle fragrances available and looking for a way to mix things up. These luxurious, custom candle blends are sure to pique your senses. SWEET FIG MINIMALIST CANDLE BY BROOKLYN CANDLE STUDIOSummon…
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Welcome to Episode 66 of the Indie Business Podcast! Today’s Maker Story introduces you to Zondra Wilson of Blu Skin Care in Los Angeles, California. Zondra started her business after a career as a television news anchor. When she began to feel like something was missing, she left the broadcast world and then, as she…
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One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can help you…
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On this episode of the Maker Mastermind Show, I was asked to share some ideas to help you be productive when sales are slow. Of course it stinks when sales are slow, but you can turn that frown upside down and use the time to your advantage. Here are four ways to do that. 4…
DetailsNo matter what American city you call home, you don’t have to go far to find a piece of artisan retail store heaven in your own back yard. For example, we love this story from CBS News about the resurgence of local independent book stores. But it’s not just book stores that are thriving, and…
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Find Indie Makers has been replaced by IBN’s official Member Directory About Find Indie Makers Find Indie Makers makes it easy and fun for you to discover and buy the products of American Makers and Handmade Entrepreneurs. As consumer tastes shift away from the commoditized version of life that has been pushed by big business…
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I am pleased to introduce the Indie Business Book Club leader for the May-June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. You can read more about this book and how the book club works at this link. Amber is the founder and CEO…
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On this episode of the Maker Mastermind Show, I was asked to share some of my best content creation ideas. This question is very frequently asked because we are bombarded today with a dizzying array of ways to connect with customers and prospects through the content we create. It’s overwhelming if you try to embrace…
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I am pleased to announce the May/June 2019 Indie Business Book Club pick: Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. If you’re not familiar with the Indie Business Book Club, you can click here for more information. We start reading the book together with a live book club meeting on…
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On this episode of the Maker Mastermind Show, I was asked for my best and easiest ideas to improve the all-important About Page at your website. Your “About Page” is an opportunity to woo your prospects and draw them into what you and your brand stand for. It’s a chance to replace the tired old…
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One of the benefits of IBN membership is a live monthly Master Class with someone who has mastered a topic that will help you be successful in your Maker business. Our Master Classes are great opportunities to learn and grow in our supportive community, and to meet some of the people who can make help…
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If you know me at all, you know that I believe in the power of list building and email newsletter publishing. I have published a newsletter for nearly 20 years, so I know what I’m talking about. Newsletters help you generate sales. Newsletters help you drive traffic to your blog and social media pages. If…
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This post is about the power of using your personal brand to represent, even embody, your marketing message. This presents a fantastic opportunity to leverage who you are personally for the benefit of your business. After all, while there are products on the market that are similar to yours, there is only one you. When…
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If you’re just starting a business, you have a lot to consider: what to sell and how to sell it, whether to use a Facebook group, what to blog about, how to use social media, etc. Those things are important, but one thing is even more important, and you may have overlooked it entirely. I’m…
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I had a great time in Nashville last weekend, attending and speaking at the Tennessee Soap and Candle Conference. I thought I’d share a bit about what I learned while I was there. THE FORMAT The conference was a one-day event, which was nice. It was a mixture of business speakers and maker demonstrations, which…
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