Book Review: The Fortune Cookie Principle

This month, we read The Fortune Cookie Principle by Bernadette Jiwa in the Indie Business Book Club. The introduction to this book reminds us that your business will fail if you do not think through and clarify your brand story. It's not enough to have an awesome product. It's not enough to have awesome product photos and a great website. All of that is important, but it's not enough. You … [Read more...]

Announcing the Maker Mastermind Show!

Late last year, I hosted two pilot episodes of the Artisan Made Show. (If you missed them, you can catch them here and here.) After some tweaking, the show is now the Maker Mastermind™ Show, and the first episode will air LIVE on Monday, May 1 at 12pm ET at the new Maker Mastermind™ Facebook group. The purpose of the Maker Mastermind™ Show is to empower Makers and Handmade Entrepreneurs to … [Read more...]

May 2017 Indie Business Book Club: Blue Ocean Strategy

I am pleased to announce the May 2017 Indie Business Book Club pick: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne. Thanks to our book club member, Andrea Laurence of Catalyst Body Coaching in Sydney, Australia, for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, … [Read more...]

Episode 52: Nieves Rathbun of By Nieves [Podcast]

Welcome to Episode 52 of the Indie Business Podcast! In this episode, I introduce you to Nieves Rathbun of By Nieves in Petrolia, California. Nieves's business started out of an unexplainable passion for skincare products and perfume. She describes her brand as a kind vintage, but also modern, and she's done an exquisite job of creating a special niche for herself at shows and in Indie boutiques … [Read more...]

Book Review: The 22 Immutable Laws of Branding

This month, we read The 22 Immutable Laws of Branding by Al Ries and Laura Ries in the Indie Business Book Club. While the book is old (published in 2002), it proves that certain fundamental business principles really never change. In today's technology filled world, failing to embrace the basics of business is a big mistake. After all, what good will it do to use technology to shine a … [Read more...]

April 2017 Indie Business Book Club: The Fortune Cookie Principle

I am pleased to announce the April 2017 Indie Business Book Club pick: The Fortune Cookie Principle, by Bernadette Jiwa. Thanks to our book club member, Marilyn Schendel of Ritual Waters in North Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, April 3. Click … [Read more...]

What is Your Pricing Personality?

Have I ever mentioned that IBN's private Facebook group is not just a business community? It is heavily focused on business (as it is designed to be), but we also have fun in a really unique and amazing environment. For example, last week, I posed this simple question in our community: When it comes to your brand, are you DISCOUNT DEBORAH, or HIGH-END HILLARY? I figured our members … [Read more...]

From the Land Down Under: Makers Biz Summit

I am thrilled to be participating this week in the first virtual Makers Biz Summit hosted by Deborah Engelmajer of Tizzit Design Company. Deb's business is located in "the land of plenty" in beautiful Australia. I hope to visit someday, but for now, I have to settle for this appearance as a part of an amazing virtual business event. My topic is Leadership the Indie Business Way: Build Your … [Read more...]

Are You “Product Poor”?

The first time I went house hunting, a friend cautioned me not to get sucked into buying a house I could not afford. More specifically, he warned me not to buy so much house that I didn't have money left over to furnish it. In other words, he advised me not to be "house poor." Recently, it occurred to me that the "house poor" caution is a good one for Makers and Handmade Entrepreneurs to … [Read more...]

March 2017 Indie Business Book Club: The 22 Immutable Laws of Branding

I am pleased to announce the March 2017 Indie Business Book Club pick: The 22 Immutable Laws of Branding, by Al Ries and Laura Ries. Thanks to our book club member, Rolande Sumner of Butter Angels in South Carolina for suggesting this book. If you're not familiar with the Indie Business Book Club, you can click here for more information. We start reading the new book together on Monday, March … [Read more...]